Making the Most of Shopify PlusJune 18th, 2019
You know your store does enough business to warrant a premium plan like Shopify Plus, but what is it exactly you’re paying for? How do you leverage the platform to its fullest potential? In this article, we’ll go over some of the features specific to Shopify Plus and how you can use them to supercharge your store.
Shopify Flow is automation software to help store owners. If you’re familiar with Zapier, then you can consider Flow to be Shopify’s built-in version of that. They have pre-built workflows to get you started, but you can also build your own. They can accomplish tasks like auto-tagging new products based on conditions or adding order details to your task manager.
This feature doesn’t get used nearly as much as it should. Not only does automation save you time, but it removes the human element from error-prone tasks. Before telling your team about a new procedure, think about whether it’s something that Flow can automate for you.
This feature is a popular selling point for Shopify Plus. It allows you to run code directly on the Shopify servers to modify store behavior, mostly around carts and checkout. It uses a Ruby-like syntax specific to Shopify and is relatively easy to use. You can use the scripts to offer finely-tuned discounts and shipping options, among other things. It also hooks directly into liquid so you can output messages to customers affected by the script.
When possible, you should stay within the Shopify server. There are times when apps have functionality for checkouts and discounts you can’t accomplish through scripts, but when using scripts, you own that functionality. It won’t be lost if you decide not to use an app anymore, and you won’t have to worry about app outages causing issues for your store.
Updating your site for a big sale can be stress inducing without the right tools. You don’t want to have your team sitting on standby waiting to hit the publish button on changes and then be in a hurry to revert them when the sale is over. Launchpad was made for this problem. It hooks into various parts of your Shopify admin and connects with a scheduler. You give it instructions like “update inventory quantities for X and Y products” or “enable script for cart discounts” and set a start and end time for all those actions to occur at. It can also track stats for how the event performed so you can compare it to past events.
You should be using Launchpad as much as possible for events happening within your website. Like Flow, it removes the possibility of someone forgetting to revert a change that was made when the event started.
Let’s say you’ve decided to get a bit creative with your marketing strategies and diverge from relying solely on the typical ads, content marketing, or influencers. You’ve decided to create a forum community based around your product market, or an app that appeals to your customers. With Multipass, you can allow users to log in with the same credentials they use on your store, making the transition from user to customer seamless.
This functionality gives you the perfect opportunity to increase engagement with your customers. If you’re having a hard time getting people to return and make purchases at your store, you can leverage Multipass to create new experiences and complimentary apps. For example, if you’re a store selling yoga equipment, you could create an app with yoga routines that uses the same account information from your store. You could even integrate product purchases directly in it.